Breaking News: Gucci Ditches Fur

You sometimes have to hit a stone over and over and over again before it cracks. Well, Gucci has finally cracked! After pressuring Gucci to drop fur for over 20 years, PETA US can report that the company will be completely fur-free very soon.

https://twitter.com/BoF/status/918189548026454021/

The news story broke at this year’s Kering Talk at the London College of Fashion, where Gucci CEO Marco Bizzarri announced that the fur-free policy will begin with the company’s 2018 spring collection.

“Today the world is changing so fast, it’s not even an option not to change,” Bizzarri stated during his announcement. “We are not perfect, but we are doing our best to improve what we our doing.”

The new ban is set to include minks, coyotes, raccoon dogs, foxes, rabbits, and other animals senselessly slaughtered for their fur.

In recent years, hundreds of other major fashion brands have ditched fur, including Armani, Hugo Boss, Ralph Lauren, Stella McCartney, and Tommy Hilfiger.

For over two decades, PETA US has publicly and relentlessly targeted Gucci for its use of fur.

Whether it was the company’s loafers laced with kangaroo fur or its seal-fur boots, PETA US and other activists have gone after Gucci for supporting cruelty to animals.

Gucci will soon be part of a more compassionate, sustainable future. And until all animal skins and coats are finally banned from clothing stores everywhere, PETA affiliates will continue to push for cruelty-free progress in the entire fashion industry.

Animals are not clothing.

Never wear fur, leather or any other animal derived materials and speak out against companies that sell animal parts. Fur trim, coats and leather shoes all caused animals tremendous suffering—and took their lives.

You can help end the cruelty shown in this video by signing our pledge today and promising that, from this day forward, the only skin you will be in is your own.