Women’s Day Special Announcement: Kriti Sanon, Aashka Goradia, Jacqueline Fernandez, Masaba Gupta, and Urvashi Rautela –Associated Brands Shine Bright for Animals by Joining PETA US Global Beauty Without Bunnies Programme

In time for International Women’s Day (8 March), PETA India is announcing that five beauty brands associated with female celebrities have joined the PETA US global Beauty Without Bunnies programme, which certifies cosmetics, personal-care, and household goods companies and brands that don’t test on animals: Hyphen (co-founded by Kriti Sanon), RENÉE Cosmetics (co-founded by Aashka Goradia), Colorbar Cosmetics (whose global ambassador is Jacqueline Fernandez), WildGlow (whose brand ambassador is Urvashi Rautela), and LoveChild Masaba (owned by Masaba Gupta). 

Photo Credit: Sasha Jairam

Photo credit: @letshyphen (Instagram)

A single test for a cosmetics ingredient can use more than 1000 animals, who are often subjected to painful experiments in which substances are dripped into their eyes, smeared onto their shaved skin, sprayed in their face, or forced down their throat. Because of the vast physiological differences between humans and the animals used in these tests, the results are often misleading. 

Following efforts by PETA India, testing cosmetics or their ingredients on animals was banned in India in 2014, as was the importation of animal-tested cosmetics. In 2020, the government released the Cosmetics Rules, 2020, which includes provisions to strengthen the import ban on the importation of animal-tested cosmetics. Nevertheless, to ensure they are not supporting cruelty, PETA India advises consumers to purchase products only from companies listed as not testing on animals anywhere in the world by the Beauty Without Bunnies database. 

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