They Scream for Ice Cream: Cruel Separation of Newborn Calves From Their Mothers Prompts PETA India Media Blitz
Dairy is scary! A striking new plea from PETA India that reads, “They Scream for Ice Cream. The Dairy Industry Steals Calves From Their Mothers. Please Choose Vegan,” is landing in cities across the country – in Bengaluru, Chennai, Delhi, Hyderabad, Kolkata, and Mumbai – reminding kind consumers that frightened newborn calves cry out in agony when they are separated from their mothers shortly after birth and that their distressed mothers grieve and call out for their lost babies for days. It is common practice in the dairy industry to take calves from their mothers so their milk can be stolen and sold by humans.
The billboard in Kolkata is located at Number 4 Bridge, Park Circus, Ballygunge, Kolkata, West Bengal 700017.
The billboard in Chennai is located at Rajaji Road, Fort St George, Chennai, Tamil Nadu 600009.
The billboard in Mumbai is located at Opera House, Charni Road East, Girgaon, Mumbai, Maharashtra 400007.
The billboard in Hyderabad is located at 7–10 Inner Ring Road, Owaisi Pura, Masab Tank, Hyderabad, Telangana 500028.
The billboard in Delhi is located at V3S Mall, Laxmi Nagar Commercial Complex, New Delhi, Delhi 110092.
The billboard in Bengaluru is located at Central Mall, Residency Road, Ashok Nagar, Bengaluru, Karnataka 560025.
Cows are devoted mothers who form a strong maternal bond within minutes of their calf’s birth – and their bond can last forever. In Uttara Kannada, a mother cow attempted to block the same bus every day for four years after it killed her baby in a traffic accident. She never tried to stop any other vehicles, and she continued to carry out this act even after the driver changed the colour of the bus.
In India, most people would be astonished to learn that the dairy sector is the primary supplier of cattle to the beef industry and that most family farms are now gone. Today, most cows and buffaloes used for dairy are raised in a factory environment and artificially inseminated (that is, raped, as workers insert an arm into the cow’s rectum and a metal rod carrying bull semen into her vagina). Male calves, who are of no value to the dairy business, are typically cast out to starve. Others are sold to be killed for their flesh and skin, while females are sentenced to the same fate as their mothers: they’re used as milk machines until their bodies give out, at which point, many are abandoned or slaughtered for cheap meat.
