Dog Meat Scare in Bengaluru Prompts PETA India to Erect Pro-Vegan Billboard

Following recent public outrage over a consignment of suspected dog meat weighing about 2700 kilograms that was transported to a railway station in Bengaluru from Jaipur, PETA India erected a billboard near the station calling out meat-eaters’ speciesism (a bias that favours some species over others). The billboard shows an animal with a goat’s body and a dog’s head, and asks, “If You Wouldn’t Eat a Dog, Why Eat a Goat?”, encouraging the public to go vegan. The billboard campaign aims to remind meat-eaters appalled by the idea of dog meat that both dogs and goats have the capacity to suffer and feel pain and want to live.

The billboard is located at 10 Seshadri Road, LakshmanPuri, Gandhi Nagar, Bengaluru, Karnataka 560009

The use of animals for food causes suffering on a massive scale. Dogs are clubbed, fish suffocate or are cut open on the decks of fishing boats, goats’ throats are cut with knives, and pigs are stabbed in the chest. In the egg industry, chickens are kept in filthy cages so small they can’t spread a single wing and newborn male chicks are ground up, burned, or buried alive since they cannot lay eggs, along with other unwanted chicks. Male calves in the dairy industry are commonly abandoned, left to starve, or killed since they cannot produce milk.  

In addition, eating meat and other animal-derived foods has been linked to heart disease, strokes, diabetes, cancer, and obesity, while rearing and killing animals for food has been linked to a multitude of zoonotic diseases, including SARS, bird flu, swine flu, and likely COVID-19. And a United Nations report concluded that a global shift towards vegan eating is necessary to combat the worst effects of the climate catastrophe.