LytAds Helps PETA India Take Animal Rights Campaigns to the Streets of Mumbai
PETA India is proud to announce our continued collaboration with LytAds, an advertising company that has consistently supported our mission to create a more compassionate world for animals.
For International Dog Day this year, LytAds once again stepped up to help us encourage the public to adopt dogs and cats from shelters rather than buying them from breeders or pet stores. With the company’s unwavering support, PETA India was able to feature Bollywood star Diana Penty’s adoption campaign on 500 taxi-top digital screens across Mumbai. The campaign was a resounding success and promoted the importance of adopting animals in need.
In 2021, LytAds placed our creative advert featuring vada pav, the popular, low-cost Mumbai snack, on Mumbai taxis to point out how easy it is to eat vegan. The message reached thousands of people, encouraging them to take action for animals simply by leaving meat, eggs, and dairy off their plates. This campaign, made possible through LytAds’ generous support, was crucial in raising awareness of the benefits of a plant-based lifestyle – not just for animals, but also for the environment and human health.
We’re immensely grateful to LytAds for its ongoing support and dedication to our cause. The company’s commitment to promoting animal rights through impactful advertising has been instrumental in helping us reach a broader audience. Together, we’re making strides towards a more compassionate, cruelty-free world for all living, feeling beings.
You Can Help, Too!
Take action today by embracing a vegan lifestyle – every meal you eat can spare animals and protect the planet. When looking to welcome an animal companion into your home, always adopt from shelters or rescue from the streets. Say no to breeders and pet shops, which contribute to animal suffering. Your choices have the power to create a kind, compassionate society – start making a difference now!
