PETA India Valentine’s Day Campaign Urges Students to ‘Break Up’ With a Hot Chick

Just in time for Valentine’s Day, PETA India has placed ads near universities and colleges in Coimbatore, Goa, Nagpur and Pondicherry offering some surprising advice: “Break up with this hot chick.” The ad refers to the practice of eating chickens and goes on to encourage students to go vegan.

Swantatra Path, Opposite Vasco Railway Station, Vaddem, Near Murgaon Education Society College of Arts and Science, Vasco De Gama, Goa, 403802

Bank Road, Junction, Highways Colony, near Bishop College, Gopalapuram, Coimbatore, Tamil Nadu, 641018

Variety Square near Eternity Mall Sitabuldi Opposite Maharajbagh, Maharashtra 440010.

100 Feet Road, Near Indira Gandhi Circle, Pondicherry, 605004.

Every person who goes vegan spares nearly 200 animals a year suffering and a terrifying, bloody death in the meat, egg, and dairy industries. Chickens used for eggs are confined to cages so small they cannot even spread a wing. Cows and buffaloes are crammed into vehicles in such large numbers that their bones often break before they’re dragged off to the slaughterhouse, and pigs are stabbed in the heart as they scream. On the decks of fishing boats, fish suffocate or are cut open while they’re still alive. Newborn male chicks are ground up, burned, or buried alive in the egg industry since they cannot lay eggs, while male calves in the dairy industry are commonly abandoned, left to starve, or killed since they cannot produce milk.

Each person who goes vegan also reduces their risk of suffering from heart disease, diabetes, obesity, and cancer, and helps prevent future pandemics. SARS, swine flu, bird flu, and likely COVID-19 all spread to humans from confining and killing animals for food. In addition, rearing animals for meat, eggs, and dairy is a leading cause of water pollution and land degradation, and a United Nations report concluded that a global shift towards vegan eating is necessary to combat the worst effects of the climate catastrophe.