Animals Pray ‘Keep us Alive in ’25’ in New Year PETA India Campaign
Ahead of the New Year, on behalf of the over 92 billion land animals (and up to trillions of fish) who are killed for meat every year, PETA India has erected a towering message in Mumbai, Delhi, Hyderabad, Bengaluru, and Kolkata, appealing to passersby to make 2025 a year of compassion and change, by eating vegan. The billboard campaign features a cow, a buffalo, a piglet, a rabbit, a goat, a chicken, a chick and lambs with the message – ‘KEEP US ALIVE IN ’25. PLEASE, GO VEGAN!’. PETA India aims to remind viewers that meat comes from animals who had feelings, faces, and who wanted to live.
As PETA India reveals in its video exposé “Glass Walls,” chickens are often shackled upside down before their throats are slit, and goats’ are forcefully pinned down while their throats are cut with knives. Cows and buffaloes are crammed into vehicles in such large numbers that their bones often break before they’re dragged off to the slaughterhouse, and pigs are stabbed in the heart as they scream. On the decks of fishing boats, fish suffocate or are cut open while they’re still alive. Newborn male chicks are killed since they cannot lay eggs along with other unwanted chicks by being ground up, burned, drowned or buried alive, while male calves in the dairy industry are commonly abandoned, left to starve, or killed since they cannot produce milk.
Bengaluru – near Koramangala Nexus Mall, beside Big Bazaar.
Kolkata – at Beleghata Crossing, near Beleghata Market.
Mumbai – at Andheri Lokhandwala Market, near McDonald’s.
Hyderabad – in Jubilee Hills, on Road No 36 towards Jubilee Hills, next to Rainbow Park.
Delhi – on Shyama Prasad Mukherjee Marg (opposite Old Delhi Railway Station entry), in the direction of Omaxe Mall Chandni Chowk entry.
Each person who goes vegan also reduces their risk of suffering from heart disease, diabetes, obesity, and cancer and helps prevent future pandemics. SARS, swine flu, bird flu, and likely COVID-19 all spread to humans from confining and killing animals for food. A United Nations report concluded that a global shift towards vegan eating is necessary to combat the worst effects of the climate catastrophe.
