Dipannita Launches ExtraVEGANza

Amongst the jewellery, art, electronics and high-end cars, PETA was front and centre at The Indian Luxury Expo (TILE). which took place in Mumbai from April 26 to 28. Supermodel and actor Dipannita Sharma, who starred in Jodi Breakers and Ladies vs Ricky Bahl, launched the initiative. At TILE, PETA exhibited elegant animal-friendly fashions, chic synthetic-leather handbags, stylish leather-free shoes, trendy cosmetics that weren’t tested on animals, delectable dairy-free chocolates and gourmet mock meats. PETA featured the products of more than a dozen progressive companies and designers, including Anita Dongre, Anupama Dayal, Rina Shah, The Body Shop and Baggit. The theme of PETA’s newest initiative? “ExtraVEGANza – Be Classy Without Cruelty.”

Many cows, buffaloes and other animals used for meat and leather are dismembered and skinned while they are still conscious, and runoff from leather tanneries has been linked to cancer and respiratory infections. Snakes are often nailed to trees and skinned alive for their skin. More than 1,000 companies around the world have banned all animal tests, but many others still choose to subject animals to painful tests in which substances are smeared on their skin, sprayed in their faces or forced down their throats in notoriously unreliable tests. 

Thanks to cruelty-free cosmetics and stylish vegan clothing, shoes, bags and foods readily available just about anywhere that one shops, going vegan and enjoying the finer things in life can go hand-in-hand. Take PETA’s pledge to go leather-free and treat yourself to the very best without mistreating animals.

The following is a list of designers and companies whose vegan products were showcased at the PETA stall:

• Amore
• Anita Dongre
• Anupama Dayal
• Aurum. Co Shoes
• Baggit
• C4 Chocolates
• Everbest Mock Meat
• Future Skin
• Krya
• Omved
• Princesse K
• Rina Shah
• Senso Vegetarian Shoes
• The Body Shop
• Trumount Cosmeceuticals
• V-design
• Verushka