From Commerce to Compassion: PETA India’s Transformative Corporate Achievements of 2024
This year, PETA India turned big dreams into even bigger wins for animals. As we celebrate PETA India’s game-changing milestones that paved the way for a kinder tomorrow. Take a look back with us at some of the biggest corporate wins of 2024:
- Ending the Sale of Glue Traps
Following sustained advocacy by PETA India’s corporate team, major e-commerce platforms like Amazon India, Meesho, and Snapdeal ceased selling cruel glue traps, that fate small rodents to a slow and painful death. Delhi’s Rajmandir Hypermarket joined the movement, proving that compassionate commerce is possible.
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- Award for Ethical Filmmaking
On Save the Elephant Day, PETA India’s corporate team honoured Poacher’s director for his groundbreaking use of CGI animals, showcasing how businesses in the entertainment industry can embrace cruelty-free creativity helping real animals live happily with their families in their natural habitats.
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- Star Studded: Shining Bright for Animals
For International Women’s Day, brands associated with Bollywood icons Kriti Sanon, Jacqueline Fernandez, Masaba Gupta, Aashka Goradia, and Urvashi Rautela took a monumental step for animal welfare by joining PETA’s Global Beauty Without Bunnies program, and are paving the way for animal-test free practices in skincare and beauty.
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- Allen Solly’s Leap into Cruelty-Free Handbags
This year, Allen Solly has unveiled a premium collection of vegan and cruelty-free handbags, certified by PETA. Designed with eco-friendly materials and expert craftsmanship, this collection caters to the growing demand for ethical, sustainable fashion while setting new standards in the industry.
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- Celebrating Cruelty-Free Excellence in Fashion
The PETA India Vegan Fashion Awards 2024 honoured leaders who infused compassion into couture. Winners included Harshvardhan Rane, Gaurav Gupta for Alia Bhatt’s Paris Fashion Week ensemble, Kriti Sanon’s brand Hyphen, Lara Dutta’s Arias, and Re-Ceremonial for Genelia Deshmukh’s elegant saree showcased at the Ambani wedding marking a definite shift towards kinder fashion choices.
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- PETA-Approved Vegan Brands Take the Lead
A whopping 25 forward-thinking brands were certified under the PETA-Approved Vegan program in 2024. Allen Solly and Virgio led the pack, while we collaborated with innovative brands such as Vegan Virya who craft vegan leather from sugarcane waste, and trailblazing brands like House of Serein, and Banhide that are redefining ethical fashion using plant-based leather made from banana, and cactus.
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- Animal-Test Free Beauty Gains Momentum
This year, numerous wellness brands achieved certification through PETA’s Beauty Without Bunnies (BWB) program, including notable brands like Plix and Wellbeing Nutrition. In total, 12 brands successfully obtained BWB certification, demonstrating their commitment to cruelty-free practices. Ensure you always shop vegan and cruelty-free brands by downloading the Bunny Free app available on Android and IOS.
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- Creating Waves with Compassionate Campaigns and Collaborations
From a heartwarming cat adoption campaign with Papa Don’t Preach to partnering with six vegan brands including Greensole for a nationwide giveaway contest, Frou Frou and sustainable footwear brand Cozywalks. PETA India leveraged creative collaborations to spread compassion. Notable events like Zouk’s Vegan Creator Awards showcased PETA India’s PAV-certified brands while our team participated in impactful panel discussions showcasing the power of partnerships in driving compassionate change.
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Worldwide, PETA entities paved the way to a compassionate tomorrow with their landmark wins which included H&M banning all new duck and geese down following PETA US push and fashion giant C&A removing leather and new down from its product range. A PETA France activist stormed the Dior runway at Paris Fashion Week to denounce the fashion house’s use of feathers.
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