Harshvardhan Rane, Alia Bhatt’s Paris Fashion Week Ensemble, Kriti Sanon’s Hyphen, Lara Dutta’s Arias, And Genelia Deshmukh’s Saree for Ambani Wedding Among Winners of PETA India 2024 Vegan Fashion Awards
As vegan fashion continues to gain momentum in India, designers and retailers are responding to the growing demand for cruelty-free and sustainable options. To celebrate this shift, PETA India is excited to announce the winners of its 2024 Vegan Fashion Awards during World Vegan Month (November). Here is the complete list of this year’s awardees:
Company of the Year: Virgio – For championing animal and planet protection through all-vegan fashion
Best Vegan Fashion Moment: Gaurav Gupta’s stunning ensemble featuring a metal-cast breastplate paired with elegant black sharara trousers for Alia Bhatt’s Paris Fashion Week appearance.
Best Vegan Style Icon: Harshvardhan Rane for choosing leather-free clothing and advocating for vegan fashion with PETA India
Best Vegan Kids Fashion: Lara Dutta’s Arias Kids for redefining children’s fashion using vegan fabrics
Best Vegan Saree: Re-Ceremonial for designing a custom handwoven vegan viscose jacquard saree for Genelia Deshmukh, worn during Anant Ambani and Radhika Merchant’s wedding
Best Vegan Personal Care: Kriti Sanon’s skincare brand Hyphen for creating products that are clean and vegan, ensuring a positive impact on one’s skin and animals
Best Vegan Make-Up: Daughter Earth for vegan make-up that harnesses the power of science-backed formulas, functional plant actives, vitamins, and antioxidants
Best Vegan Travel Gear: TravelSleek for beautiful, handcrafted travel products made from vegan leather
Best Vegan Athleisure: Blissclub for building comfortable, inclusive athleisure for women using sustainable and vegan-friendly materials
Best Vegan Handbags: Pia’s Faux for handbags crafted using vegan materials for conscious and stylish fashion.
Best Vegan Women’s Footwear: Monrow Shoes recognized for crafting high-quality, comfortable footwear for women using 100% vegan materials
Best Vegan Men’s Shoes: Ethik for advocating for a leather-free world and designing shoes that are of superior quality, ethically crafted, and built to last
Best Vegan Sneakers: Solethreads for creating a fashion identity that is rooted in protecting animals’ lives
Best Innovation in Textiles: Weaving Vibes for relentlessly pushing the boundaries of creativity and craftsmanship and developing more than 150 distinctive vegan fabrics, each a testament to innovation and sustainability
Best Innovation in Vegan Leather: Vegan Virya for developing vegan-friendly leather footwear, bags, and accessories using sugarcane bagasse vegan sheets.
Amar Nagaram, CEO and Co-Founder, Virgio said, “We are deeply honored to receive the Vegan Fashion Award from PETA India. Animal cruelty remains a menace in fashion, with countless animals killed for leather and fur every year. At Virgio, we are committed to breaking this harmful cycle by creating cruelty-free, sustainable fashion. It’s crucial to start this conversation and make ethical fashion more mainstream. This award inspires us to keep proving that style and compassion can go hand in hand, while raising the bar for conscious fashion.”
PETA entities have released numerous videos revealing that workers hit, kick, and mutilate sheep for their wool during shearing; leave goats with bloody, gaping wounds at mohair and cashmere operations; slit the throats of cows and buffaloes for leather; ram metal rods down conscious crocodiles’ spines in the exotic-skins industry; suffocate, electrocute, and bludgeon animals to death on fur farms; and boil silkworms alive to produce silk. PETA India’s investigation into Mumbai’s Deonar slaughterhouse found appalling cruelty to animals for leather.
