IBFW and Anupama Dayal Love Desi Dogs

India Beach Fashion Week (IBFW), which takes place from 5 to 7 February, and fashion designer Anupama Dayal have teamed up with PETA India to promote the adoption of homeless dogs.

Dayal dedicated her Masti collection at IBFW to the campaign.

The presentation opened with Dayal’s video appeal asking attendees to adopt dogs from animal shelters or the streets rather than supporting the cruel pet trade.

At the end of the show, PETA’s “dog” mascot held up a placard on the ramp, reading, “Don’t Shop – Adopt an Indian Dog”.

PETA also has an information table at IBFW to distribute literature about the campaign.

Across India, stray dogs and cats struggle to survive on the streets. Many of them starve to death or are injured, hit by vehicles or abused. Countless others are left to languish in animal shelters because there aren’t enough good homes for them. People can bring joy into the life of a homeless dog or cat – and into their own lives – by adopting a lovable and loving homeless animal. And to take a bite out of the homeless-animal crisis, PETA encourages people to have their animal companions sterilised. Sterilising one female dog can prevent 67,000 births in six years, and sterilising one female cat can prevent 370,000 births in seven years.