New Independence Day PETA India Billboard Campaign Encourages Animal Adoption

For Independence Day (15 August), PETA India has placed billboards in Bengaluru, Chennai, Delhi, Hyderabad, Kolkata, and Mumbai encouraging people to get patriotic by adopting a lovable Indian dog from the streets or an animal shelter, rather than adding to the homeless-animal crisis by patronising breeders and pet shops that sell foreign pedigrees.

DL Khan Road, Xing, facing Victoria/Red Road, Kolkata

Linking Road, Bandra, Mumbai

Jubilee Hills, Road No. 36, 800 Bar facing Madhapur, Hyderabad

Minto Road Crossing, Connaught Place, towards New Delhi Railway Station

Arcot Road, towards Vadapalani Junction, Chennai

MG Road, Brigade Road Junction, Bengaluru

Pedigree dogs sold in pet shops and by breeders are typically deprived of proper veterinary care, adequate food, exercise, affection, and socialisation. Meanwhile, community dogs and cats often starve or are injured, abused, or hit by vehicles. Countless others are left to languish in animal shelters because there aren’t enough good homes for them. That’s why PETA India advocates for adoption and urges guardians to have their dog and cat companions sterilised.

Celebrities Madhuri Dixit, Alia Bhatt, Sonakshi Sinha, Raveena Tandon, Trisha Krishnan, Dino Morea, and Imran Khan are among those who have urged their fans to choose adoption of community cats and dogs by working with PETA India.