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Vodafone Wins First PETA India Glitter Box Award for its Animal Friendly ‘ZOOZOO’ Ad

Apart from winning all the applause for their latest ‘ZooZoo’ campaign, Vodafone has also won the first of PETA’s 2009 Glitterbox Awards, which are given to businesses that take …

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Top 10 cruelty free gift ideas for Mothers’ Day !

This Mother’s Day give the most important woman of your life a token of love and appreciation by making her feel really special. We have compiled a list of …

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I am Geezer Butler and I am a Vegan.

As the legendary founding bassist for one of the loudest and heaviest rock bands in the world, Black Sabbath, Geezer Butler is a well respected member of the metal …

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We’re celebrating chickens

In observance of International Chicken Respect Day, People for the Ethical Treatment of Animals (PETA) India has written a letter to the municipal corporations across the country asking them …

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The Pigs’ Small Revenge?

Well, the new swine flu epidemic may already have killed more than 100 people in Mexico, and you don’t have to ask us twice to point out what’s responsible …

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We (Heart) Anoop Desai

Devastated as I was when Anoop Desai got voted off American Idol this week, my day perked up when we approached Anoop to ask him to work with us. …

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Monkeys Need Humans to be More Civilized

Humans evolved from monkeys thousands of years ago, but certain human acts are as uncivilized and barbaric as life in the prehistoric era. And this was all I could …

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PETA Youth Rocks the Mountains of Shimla at Jaypee’s Lefeistus

When every one around was enjoying a three day long weekend, PETA Youth was busy campaigning for horses in the beautiful hills of Shimla, Himachal Pradesh. Yes, you guessed …

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Smashing Pumpkins: the Latest to Boycott KFC

Back in 1988, when Smashing Pumpkins first got together, they probably had no idea what success was in store for their new band. They’ve sold more than 30 million …

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Raveena Thinks Leather is Not Mast

Mast girl Raveena Tandon has donned a new avtaar to speak out against the use of leather. According to Raveena, leather is never sexy or fashionable. She says, “We …

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