‘Take a Vow Against Cruelty’: PETA India’s Billboard Campaign Calls for Horse-Free Weddings

Ahead of the ongoing wedding season, PETA India has erected billboards in Gwalior, Jodhpur, Shimla and Varanasi. The billboards alert the public to the cruel practice of using painful spiked bits to control horses at weddings and urge couples to forgo using suffering animals on their special day.

Rule 8 of the Prevention of Cruelty to Draught and Pack Animals Rules, 1965, prohibits the use of spiked bits – yet PETA India’s inspections across various locations, including Amritsar, Chandigarh, Delhi, Maharashtra, Mohali, and Panchkula, have found over 800 of these torture devices embedded deep in animals’ mouths, ripping their lips and tongues and causing extreme pain, bloody wounds, immense psychological trauma, and lifelong damage.

The billboard is located at Lakkar Bazar, Shimla, Himachal Pradesh.

The billboard is located outside Ansal Royal Plaza on High Court Road, Sri Ganganagar, Jodhpur.

The billboard is located at Hazira main market, Gwalior, Madhya Pradesh.

Opposite IP Vijaya Mall, Bhelupur Road, Varanasi, Uttar Pradesh.

As public awareness of the cruelty of spiked bits grows, numerous wedding parties are now opting for horse-free baraat options, from simply walking to the event to arriving in fancy cars and even dropping in by helicopter. Celebrity couples whose weddings were horse-free include Anushka Sharma and Virat Kohli, Neil Nitin Mukesh and Rukmini Sahay, Ranbir Kapoor and Alia Bhatt, Shahid Kapoor and Mira Rajput, Sonam Kapoor and Anand Ahuja, Varun Dhawan and Natasha Dalal, and Zaheer Khan and Sagarika Ghatge.

Pledge to Keep Your Celebrations Horse and Cruelty-Free

Help Ban Cruel and Illegal Spiked Bits