Look Killer Without Killing Animals
Check out Milind Soman and Ankita Konwar’s sizzling new PETA India vegan fashion lookbook, which debuted at FDCI x Lakmé Fashion Week.
Just in time for FDCI x Lakmé Fashion Week’s leather-free Sustainable Fashion Day, supermodel and actor Milind Soman and his wife, Ankita Konwar, teamed up with PETA India to release a brand-new vegan fashion lookbook. In it, the couple dazzle in stylish, cruelty-free outfits – all created without fur, leather, wool, exotic skins, cashmere, mohair, or silk. The lookbook images were shot by Colston Julian and designed by Pulp India. Milind and Ankita’s outfit styling was done by Devki Bhatt, who was assisted by Krutika Sharma. Their hairstyling and make-up were done by Nikhar Jivani, who was assisted by Niveditha Nayak and Abhilasha Kulkarni.
Exclusive First Look
The lookbook video includes three different looks for men and women: date night, office wear, and leisure life, while the images also include athleisure. Vegan fashions from numerous top brands and designers are highlighted, including Proyog, Daisy Days, Urvashi Kaur, Papa Don’t Preach by Shubhika, The Frou Frou Studio, AZGA, Equiivalence, Kunal Anil Tanna, Ethik, Mati, Strey, A Big Indian Story, Paaduks, Countrymade, Jenjum Gadi, and Outhouse.
Check-out their sizzling lookbook film, shot at Sofitel Mumbai BKC and produced by Anupama Malhotra and directed by Ravi Shankar, who was assisted by Pranjal Asha, with Vikas Vasudevan as the director of photography.
“Every time we wear vegan, we are choosing to be kind,” says Soman. “I’ve teamed up with my friends at PETA India to showcase at FDCI x Lakmé Fashion Week some of the many luxurious vegan, eco-friendly materials available these days.”
Konwar says, “PETA India’s vegan fashion lookbook is about showing how easy it is to look killer without killing animals.”
Jaspreet Chandok, head of lifestyle business for Rise Worldwide, says, “FDCI x Lakmé Fashion Week’s Sustainable Fashion Day is proudly leather-free and we are pleased to celebrate vegan fashion with PETA India.”
Office Wear
Milind Soman
Outfit: Urvashi Kaur
Sandals: Paaduk’s
Ankita Konwar
Dress: Daisy Days
Earrings: A Big Indian Story
Shoes: A Big Indian Story
Belt: Outhouse
Date Night
Milind Soman
Suit: Jenjum Gadi
Shirt: Countrymade
Sandals: Paaduks
Ankita Konwar
Dress: Urvashi Kaur
Heels: The Frou Frou Studio
Earrings: Azga
Necklace: Equiivalence
Milind Soman
Suit: Jenjum Gadi
Shirt: Countrymade
Sandals: Paaduks
Ankita Konwar
Dress: Urvashi Kaur
Heels: The Frou Frou Studio
Earrings: Azga
Necklace: Equiivalence
Leisure Life
Milind Soman
Outfit: Kunal Anil Tanna
Shoes: Ethik 
Ankita Konwar
Dress: Mati
Earrings: A Big Indian Story
Suffering for Fashion
Every year, in India alone, approximately 34 million cows and buffaloes are slaughtered. Many are forced on “death marches”, during which handlers break their tails and rub irritants such as tobacco, chilli peppers, or salt into their eyes when they collapse from hunger, exhaustion, injury, or despair. Other cows and buffaloes are packed onto trucks so crowded that some die on the trip. Many others become so sick and injured that workers must drag them inside slaughterhouses, where animals are left to bleed to death and often dismembered while still conscious.
Many snakes killed for their skin are inflated with compressed air; animals killed for their fur are routinely gassed or electrocuted; the hair of goats used for cashmere is torn out, while those used for mohair and sheep used for wool are roughly handled, thrown around, and often mutilated; and silkworms are boiled or gassed alive.
Leather: Anything but Sustainable
The 2017 Pulse of the Fashion Industry report, published by the Global Fashion Agenda in collaboration with the Boston Consulting Group, concluded that cow leather is the most polluting material in fashion, while silk and wool are among the five most environmentally damaging materials. To keep the skins from rotting, leather tanneries treat it with toxic chemicals that often leak or are dumped into waterways, causing widespread pollution and damage to human health, including cancer.
Nowadays, more and more designers and retailers are embracing vegan fashion. Vegan leather and other animal-friendly options are available at nearly all major clothing shops in the country. Check out the list of companies that use the “PETA-Approved Vegan” logo.
